Pricing Guide · Updated July 2026
What a dental practice website costs in Metro Detroit
Real numbers, including ours. Most pricing pages in this industry say "it depends" and ask for your phone number. This one gives you the actual ranges practices get quoted, what drives them, and the flat prices ClearSite publishes.
The Market
The four ways practices buy a website
Every dental website in Metro Detroit came from one of these four paths. The up-front number is only half the price; who maintains the site afterward is the other half.
Traditional agency build
$3,000 to $10,000+ up front, plus $50 to $150/mo maintenance
A custom project scoped and quoted per practice. Quality varies widely, timelines run two to three months, and the maintenance contract often covers hosting only, so content changes are billed hourly on top. The common failure mode is not the launch. It is year two, when the agency has moved on and every small edit is a ticket and an invoice.
Freelancer
$500 to $3,000 up front, maintenance informal or none
Cheaper and often faster, but the site lives and dies with one person. When the freelancer changes careers or stops answering email, the practice owns a site nobody can edit. Much of our takeover work starts exactly here.
DIY website builder
$20 to $50/mo, plus your evenings
Wix, Squarespace, and similar tools price low, and for a hobby they are the right answer. For a practice, the real cost is the hours a dentist or office manager spends building and maintaining it, and the result usually reads as a template next to competitors who invested. It also leaves nobody responsible when something breaks.
ClearSite managed build
$1,200 build, then $149 to $449/mo, everything included
A flat one-time build, then a monthly plan that covers hosting, security, SSL, updates, and content changes. You email a change and it is live typically within one business day. The numbers below are the same published prices every practice gets.
Our Numbers
ClearSite pricing, published
Every plan starts with a one-time $1,200 website build, then a monthly plan. Twelve-month partnership, month-to-month after the first year, and you own your domain from day one. Full details on the pricing page .
Care
$149 /mo
Keeps your site online, secure, and current.
Growth
$250 /mo
For practices that want the site working to bring in customers.
Lead Engine
$449 /mo
For businesses treating the website as a primary lead channel.
The Drivers
What actually moves a dental website quote
When two quotes for the same practice differ by $5,000, the gap is almost always one of these four things.
Number of pages and services
A site with dedicated pages for cleanings, implants, cosmetic work, and emergency visits costs more to build than a five-page brochure, and earns it back: each service page is its own ranking target for the care you want more of.
Booking and forms
Online scheduling, new-patient intake, and insurance detail pages take integration work. They are also the difference between a visitor and a booked patient, which is why cheap builds skip them and effective ones do not.
Copywriting
Someone has to write the site. Agencies that "start from your content" are quietly moving that cost onto your front desk. A build that includes copy costs more up front and launches on time.
Who maintains it after launch
The line item practices forget to compare. Hosting, security patches, plugin updates, and content edits either come with the plan, get billed hourly, or land on your staff. Over three years, maintenance is often the largest cost of the site.
For what a practice build includes and how it comes together, see web design for dentists and how it works .
Cost questions, answered straight
Why do dental website quotes vary so much?
Because most agencies price per project and scope is negotiable: page count, copywriting, booking integration, and photography can each swing a quote by thousands. Ranges of $3,000 to $10,000 or more are common for custom dental builds in Metro Detroit. ClearSite publishes one flat number instead: a $1,200 build for every practice, with plans from $149/mo after that.
What does the ClearSite $1,200 build actually include?
Design, copywriting from a short intake form, service pages, mobile-first development, local SEO groundwork, and launch. Then the monthly plan takes over: hosting, SSL, security, updates, and content changes handled for you. There is no hourly billing at any point.
Is a $30/mo website builder enough for a dental practice?
It can hold your hours and phone number. What it usually cannot do is compete: practices in the same city with fast, professional, well-structured sites win the "dentist near me" comparison. If patients only found you by referral, DIY might be enough. If you want the site bringing in new patients, it rarely is.
What does a dental website cost over three years?
Compare totals, not sticker prices. A $5,000 agency build with $100/mo maintenance and occasional hourly edits runs roughly $9,000 to $10,000 over three years. ClearSite at $1,200 plus $250/mo (our Growth plan) totals $10,200 and includes all hosting, updates, and content changes with no hourly billing. Similar money; the difference is whether the site is actively managed the whole time or goes stale after launch.
Do these numbers apply outside Metro Detroit?
Broadly, yes. Big-city agency quotes trend higher and rural quotes lower, but the ranges above hold across most US markets. ClearSite pricing is the same flat number everywhere we work, including Metro Chicago.
We will tell you what your current site is costing you, whether or not you hire us.
Other pricing guides: see what a law firm website costs in Metro Detroit and what a contractor website costs in Metro Detroit .
07 Next Step
Ready for a better website?
Let's build a website that reflects your business and helps you grow.